Difference between SEO & SEM
(SEO & SEM )Friends, you know about all the search engine optimization. But do you know what search engine marketing is? And how it differs from search engine optimization.
If your blog or website design is very good, and you have written high-quality content on it too. But if your blog or website does not have traffic, then your blog has no meaning.
SEO & SEM are two important mechanisms for marketing to bring traffic to both blogs or websites.
What is Search Engine Optimization?
To get free organic traffic from search engines, optimizing the page according to a certain keyword is called search engine optimization.
Google is making the search engine even more smart by changing SEO algorithms. But the entire SEO is divided into two categories.
Off -Page SEO
1- On Page SEO
This includes the following.
Optimized Meta data, which includes the page title tag, Meta description, heading tags, and image ALT tag, which includes the targeted keywords.
Well-written and optimized page that includes target keywords.
Simple and well-formatted page URLs that contain selective keywords.
There is also social sharing integration with content.
2-Off -Page SEO
high quality backlinks, which could provide blog or website page to the search engine in the search engine.
Increasing the traffic of a blog or website on social media. called social signal, which falls under the off page seo.
Attract visitor’s attention from social bookmarking sites like Reddit, Digg, Stumbleupon.
SEO takes place through search engine optimization, on-page and off-page, so that the new visitor comes to the blog or website.
SEO needs to be mainly a high quality content, through which the search engine can attract visitor.
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What is Search Engine Marketing (SEM)?
Displaying a keyword in search engine result page (SERP) by paying advertising in a search engine is called SEM search engine marketing.
In other words, it is possible to get paid traffic through any search engine is called Search Engine Marketing (SEM).
This type of advertisement is also known as pay per click (PPC).
Search engine marketing also includes cost-per-click (CPC) ads, paid search ads and paid search advertising.
PPC-Pay Per Click
PPC-Pay Per Call
CPC-Cost Per Click
CPM (cost-per-thousand impressions)
Paid Search Advertising
PPC (pay per click) shows the advertisement of the website in serp through the same keyword as the search query.
These ads are displayed next to orgenic listings, or in search engine resultpage (SERP), which gives your blog or website an opportunity to increase visibility, landing pages, blog objects and traffic to your web page. The traffic coming from this type is known as paid traffic.
Difference between these two
Search engine optimization is free of cost. Whereas SEM is a paid service.
On page and off page seo is necessary for search engine optimization, while there is no need for SEM.
According to the search query in SEO, the position in the SERP remains upside down. SEM does not affect ranking position.
Search engine optimization requires high quality content. While it is not required for SEM.
The search engine does not have to pay any money for the traffic coming from SEO. Whereas for traffic coming from SEM, pay per click or cost per click for each click.
If you have started any blog or website and want to immediately show up in the search engine, you can do it through SEM only. It takes some time for SEO to come in search results.
Which SEO and SEM is Better for You?
Now the thing here is that what technique is better for you then I believe that if you are a businessman and you have online and offline business then your SEM can promote it online. And you can increase your sales.
But if you have a blogger then SEO will be better for you. And if you want you can also try SEM. But if you are using adsense then I would recommend that you try SEO instead of SEM.
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What is infographic?
search engine optimization and search engine marketing both have their own importance, but these two are the best SEOs that make your blog or website available in organic traffic free. Just have the correct way to optimize your blog’s page correctly.
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